Press Releases
Bruce Fisher AIA
Principal
Bruce’s practice is rooted in the belief that the form, planning, and aesthetic of each project should be a distinct response to the specifics of its context, program and the aspirations of the client. As co-leader of KPF Urban—a specialist group that synthesizes master planning and with evidence-based analysis of impact and performance—Bruce works at multiple building and planning scales to design character-rich places that are well-connected and holistically sustainable.
Crafting Places for People
Leading projects around the world, Bruce designs inviting buildings, spaces, and neighborhoods. He combines intuition and analysis to understand how individual buildings interact with and complement one another within the broader built environment to improve social and spatial integration. Hysan Place in Hong Kong demonstrates his approach to vertical urbanism, facilitating circulation within the mixed-use building and leveraging its massing to improve the microclimate of the surrounding neighborhood. At HKUST(GZ), a new 267-acre university research campus, walking distances were minimized and external thermal comfort was improved in a hot and humid environment with the intent of bringing people together.
Designing for Evolving Urban Systems
While some parts of the world are urbanizing rapidly, others are struggling to address the challenges presented by city centers and industrial areas in decline. Bruce’s expertise spans the creation of entirely new cities and urban districts, including the 3,000-hectare BSD City in Jakarta, and the regeneration of existing areas, such as the 18-hectare District Detroit in the United States. His design concepts for energetic, mixed-use airport cities in Southeast Asia leverage a future-oriented approach in which architectural interventions humanize mega-scale infrastructure and transportation projects.
Jakarta, Indonesia
Detroit, Michigan
West Palm Beach, Florida
Industry Leadership
Bruce’s work has received numerous awards, including the AIA International Design Award for 18 Robinson and the AIA New York Merit Award for pro-bono work in Accra, Ghana. He has co-chaired the New York AIA Global Dialogues Committee and teaches at the Graduate School of Architecture Planning and Preservation at Columbia University.
Selected Projects
The District Detroit
Detroit, MI, USA
Family Church Redevelopment
West Palm Beach, FL, USA
HKUST(GZ)
Guangzhou, China
18 Robinson
Singapore