Cookie Notice
Updated 20 July 2026.
1. Introduction
This Cookie Notice explains how Kohn Pedersen Fox Associates (KPF) (“we”, “us”, “our”) uses cookies and similar technologies on www.kpf.com. This notice is intended to provide clear and transparent information in accordance with applicable data protection and privacy laws, including:
- UK General Data Protection Regulation (UK GDPR) and Privacy and Electronic Communications Regulations (PECR)
- EU General Data Protection Regulation (EU GDPR) and the Privacy Directive
- Personal Information Protection Law of the People’s Republic of China (PIPL)
Where required by law, cookies are only used with your explicit consent. You may manage or withdraw your consent at any time.
2. What Are Cookies and Similar Technologies?
Cookies are small text files placed on your computer or internet-enabled device when you visit a website. Cookies allow the website to recognize your device and store limited information, such as a session identifier or information about how the website is used.
Cookies may be:
- Session cookies (deleted when you close your browser), or
- Persistent cookies (stored for a defined period)
In some cases, similar technologies (such as local storage or pixels) may be used for the same purposes. For simplicity, all such technologies are referred to as “cookies” in this notice.
For general information about cookies, you may visit www.allaboutcookies.org.
3. How We Categorize Cookies
We categorize cookies based on their function and legal treatment:
- Strictly Necessary Cookies: These cookies are essential for the operation of the website and cannot be disabled.
- Analytics Cookies: These cookies help us understand how visitors interact with the website. They are optional and only used where legally permitted.
- HubSpot Tracking Code / Analytics Cookies: Where implemented, HubSpot cookies and similar technologies help us understand website traffic, visitor interactions, form submissions, marketing engagement and how visitors use our website. These cookies are optional and only used where legally permitted and, where required, with consent.
KPF does not use cookies for advertising, profiling, or behavioral targeting. Where HubSpot tracking code is used, KPF uses it for website analytics, customer relationship management, contact management, marketing engagement, website forms, and understanding how visitors interact with KPF website content. KPF does not use HubSpot tracking code for advertising, profiling, or behavioral targeting unless this is separately disclosed and consent is obtained where required by law.
4. Legal Basis for Using Cookies
The legal basis depends on your location:
United Kingdom
- Strictly necessary cookies are exempt from consent requirements under PECR and are processed under legitimate interests (UK GDPR Article 6(1)(f)).
- Analytics cookies require prior consent under PECR and UK GDPR Article 6(1)(a).
European Union
- Strictly necessary cookies are permitted under the ePrivacy Directive.
- Analytics cookies require prior consent under the ePrivacy Directive and EU GDPR Article 6(1)(a).
People’s Republic of China (PIPL)
- Cookies involving personal information are processed only where:
- Necessary for the provision of the website, or
- You have provided separate, informed consent
- You may not refuse non-essential cookies without being denied access to the website.
5. Cookies We Use
Strictly Necessary Cookies: Strictly necessary cookies are required for the website to function correctly. They enable basic features such as page navigation and session management. Because these cookies are essential, they are always active and do not require consent.
Cookie Name: CraftSessionID
Provider: KPF
Expiry: Session
Purpose: Maintains an anonymous user session and enables core website functionality
These cookies do not collect information for marketing purposes and do not track users across websites.
Analytics Cookies: (Optional—Used with Consent): These cookies help us understand how visitors interact with the website. They are non-essential and are only used with your consent, where required by law.
Google Analytics 4 Cookies: The following cookies may be used if Google Analytics 4 (GA4) is implemented on the website:
Cookie Name: _ga
Provider: Google Analytics
Expiry: Up to 2 years
Purpose: Distinguishes users
Cookie Name: _gid
Provider: Google Analytics
Expiry: Up to 2 years
Purpose: Distinguishes users during a single session
Data collected via GA4 is used only for statistical purposes and is not used to identify individuals directly.
6. HubSpot Tracking Code / Analytics Cookies
KPF uses HubSpot tracking code on its website. HubSpot tracking code may use cookies and similar technologies to understand website traffic, visitor interactions, form submissions, marketing engagement, and how visitors use KPF website content.
Where HubSpot tracking code is active, HubSpot may collect information such as:
- IP address
- Online identifiers
- Website activity data
- Pages visited
- Date and time of visits
- Referral source
- Form submission activity
- Marketing email interaction where applicable
- Visitor or contact identifiers where a visitor submits a form or interacts with tracked marketing communications
HubSpot may initially track visitors anonymously. If a visitor later submits a form or interacts with tracked marketing communications, HubSpot may associate previous website activity with the relevant contact record, where cookies are enabled and permitted.
The following HubSpot cookies may be used if HubSpot tracking code is implemented on the website:
Cookie Name: __hstc
Provider: HubSpot
Expiry: Up to 6 months
Purpose: Main cookie for tracking visitors. It contains information such as the domain, visitor identifier, timestamps and session number.
Cookie Name: hubspotutk
Provider: HubSpot
Expiry: Up to 6 months
Purpose: Keeps track of a visitor’s identity and may be passed to HubSpot on form submission to help deduplicate contacts.
Cookie Name: __hssrc
Provider: HubSpot
Expiry: Session
Purpose: Used to determine whether the visitor has restarted their browser and whether a new session has started.
Cookie Name: __hs_opt_out
Provider: HubSpot
Expiry: Up to 6 months
Purpose: Used to remember that a visitor has opted out of cookies, where HubSpot cookie controls are used.
Cookie Name: _hs_do_not_track
Provider: HubSpot
Expiry: Up to 6 months
Purpose: Used to prevent the tracking code from sending information to HubSpot, where applicable.
Cookie Name: _hs_cookie_cat_pref
Provider: HubSpot
Expiry: Up to 6 months
Purpose: Used to record the cookie categories a visitor has consented to, where HubSpot cookie controls are used.
HubSpot cookies are non-essential unless used only to remember cookie choices or provide strictly necessary website functionality. HubSpot analytics and tracking cookies will only be used where legally permitted and, where required, after you have provided consent.
7. Consent & Cookie Control
When you first visit our website, you will be presented with a cookie banner allowing you to:
- Accept all cookies
- Reject all non-essential cookies
- Customize your cookie preferences
You may change or withdraw your consent at any time using the cookie preference controls available on the website. Analytics cookies will not be placed unless you take clear affirmative action to accept them. Rejecting non-essential cookies will not affect your ability to access or use the website. Where applicable, Google Analytics 4 is implemented using consent controls to ensure analytics cookies are only set after consent has been provided.
Where applicable, HubSpot tracking code and HubSpot analytics cookies are implemented using consent controls to ensure non-essential HubSpot cookies are only set after consent has been provided, where required by law. If you reject analytics cookies or withdraw your consent, HubSpot analytics tracking cookies should not be used to collect further analytics data from your browser.
8. International Data Transfers
Where analytics cookies are used, information may be processed outside your country of residence. Appropriate safeguards are applied, including:
- UK International Data Transfer Agreement (IDTA) or UK Addendum (for UK users)
- EU Standard Contractual Clauses (EU visitors)
- Lawful cross-border transfer mechanisms recognized under China PIPL
Where HubSpot tracking code or HubSpot analytics cookies are used, information may be processed by HubSpot and its affiliates or service providers outside your country of residence. Where required, KPF applies appropriate safeguards for such transfers in accordance with applicable data protection laws.
9. Cookies Set Before You Changed Your Preferences
If you previously consented to analytics cookies and later withdraw your consent:
- No further analytics data will be collected
- Previously collected data may continue to be used in aggregated and anonymized form, where lawful
If you previously consented to HubSpot tracking cookies and later withdraw your consent, no further HubSpot analytics tracking should be collected from your browser through non-essential HubSpot cookies. Previously collected information may continue to be used where lawful, including in aggregated, anonymized, or contact-management records where permitted by applicable law.
10. Managing and Withdrawing Consent
You may change or withdraw your cookie preferences at any time by:
- Using cookie preference controls available on the website, or
- Adjusting your browser settings to block or delete cookies
Please note that blocking or deleting strictly necessary cookies through browser settings may impact website functionality.
You may also manage or withdraw consent for HubSpot tracking cookies through the cookie preference controls available on the website. Deleting HubSpot cookies through your browser may cause HubSpot to treat you as a new visitor if you return to the website.
11. Updates to This Cookie Notice
We may update this Cookie Notice periodically to reflect changes in law, technology, or our use of cookies. Any updates will be published on this page and identified by a revised “Last updated” date.
12. Contact Information
If you have questions about this Cookie Notice or how we use cookies, including Google Analytics 4 or HubSpot tracking cookies, please refer to our Privacy Notice for contact details or to exercise your rights.