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11-12 Floral Street

A delicate ceramic façade with a repeating pattern, inspired by nature, brings new life to Floral Street, Covent Garden.

KPF designed and achieved planning permission for a section of Floral Street as part of a larger master plan to enhance the public realm and revitalise this section of the Covent Garden Estate and to establish Floral Street as a retail destination.

The design included a new shopfront for No. 11, incorporating a bespoke faience tile design, and the careful restoration of No. 12, a Grade II-listed building. Pattern and ornamentation are prevalent on buildings throughout the area; much of the historical decoration derives from precedent in nature. The pattern developed for the shop front of 11 Floral Street draws inspiration from a similar starting point, using the texture and form of a seed pod – a reference to the building’s prior use as a seed warehouse – as inspiration. KPF’s design intent was to employ the motif in various forms throughout the development helping to maintain a singular identity throughout.


London, UK


Capital & Counties Limited (Capco)


Brimelow McSweeney (Delivery Architect)


Adaptive Reuse, Retail


5,600 m2 / 60,500 ft2

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Project Type:Adaptive Reuse
Project Location:Europe