KPF Principal Rebecca Gromet highlights how KPF’s 520 Fifth Avenue and Waterline leverage mixed-use programming and branded experiences to attract residents.
“It’s a luxury product, but it also functions as a social center,” Rebecca Gromet told Multi-Housing News, describing KPF’s 520 Fifth Avenue project. Alongside Waterline, in Austin, 520 Fifth Avenue was featured heavily in the piece, which traces how developers and designers are using mixed-use programming, branded experiences, and unique design features to stand out in the luxury housing market.
At 520 Fifth Avenue, KPF paired luxury condos with office suites and a private members’ club open to nonresidents, a move Rebecca describes as central to the building’s appeal. The residences themselves depart from typical high-rise layouts, with primary rooms positioned at the corner of each unit to create what the article describes as “villas in the sky.”
The tallest building in Texas, Waterline leverages its mixed-use programming to become a neighborhood anchor. Rare among luxury supertalls, Waterline features a number of rental units—a decision that was rooted in the city’s emergence as a tech hub.
