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KPF Announced as Architect for Lorenzini 8-10-12

Coima SGR has announced Kohn Pedersen Fox Associates (KPF) as the architects for Lorenzini 8-10-12 in Milan, Italy.

The design was chosen from submissions by five international firms, pre-qualified to tender for the project. A highly-sustainable, integrated campus of flexible office buildings, Lorenzini 8-10-12 will create a workplace community and provides a prototype for the future development of the neighbourhood.

Red Circle, a private real estate investment company, is investing in the building complex, in an area destined to become the new fashion district of Milan, and it has been chosen by the international fashion group OTB Group (owner of brands including Diesel, Marni and Viktor & Rolf) to host the headquarters of the Jil Sander and Marni brands. Read more about the investment deal here.

Brian Girard, Design Principal of Kohn Pedersen Fox Associates: “We are delighted to be collaborating on this important regeneration project. The design of Lorenzini 8 was inspired by the industrial heritage of Porta Romana and the refinement that distinguishes Milanese urban planning. Guided by the needs and aspirations of the new generation, we hope that this campus of buildings and public spaces can establish itself as a new standard in the Milanese professional ecosystem.”

Manfredi Catella, Founder and CEO of COIMA SGR: “The partnership between COIMA and Renzo Rosso’s Red Circle consolidates a multi-year collaboration started in Porta Nuova and which now continues in Porta Romana, where the respective experiences combine for the regeneration of a complex that represents a fundamental piece in the wider redevelopment of the area, which includes the Scalo di Porta Romana and the Village of the 2026 Winter Olympics. A special thanks to KPF for having been able to perfectly read the context, conceiving a harmonious and integrated project, as happened in the redevelopment of Porta Nuova.”

Renzo Rosso, President of Red Circle and the OTB Group: “Milan is experiencing a magical moment of development and transformation following the Expo and is in great excitement for the preparation of the 2026 Olympics. The largest fashion and luxury companies in the world are moving their offices to this city which is a candidate to become the fashion capital of the world. Our Group is already present with the Marni and Jil Sander brands and we have decided to continue to focus on Milan with the construction of two very high-profile headquarters that will rise in an area that is a symbol of the city’s international development and a future pole of luxury.”

The all-electric complex will be developed with a view to maximum efficiency, flexibility and sustainability, targeting: LEED Gold; WELL Gold certification; WiredScore Gold certification. Annual energy needs are expected to be met by at least 65% from renewable sources.

Construction is scheduled to start at the end of 2022 and will complete in 2025.