Kerry Parkside serves as a gateway to the Shanghai New International Expo Centre, one of the largest convention facilities in the world. At the same time, it acts as a magnet for commercial and civic life in the rapidly growing new district of Pudong.
Anchored by a Metro station located across from the corner of Century Park, the complex has a prominent place in the layout of the city. All three towers are unified through the use of similar materials and patterns and are positioned in a zig-zag configuration to echo the angles of the podium. This orientation enables optimal views from the buildings towards the park and ensures that no tower significantly blocks another. The zig-zag design also makes the project resemble a folding screen when viewed from the direction of the Pearl tower. A variety of façade textures and scales are combined in a collage, leaving visitors with the impression of a collection of buildings rather than a single mega-structure. While the architectural vocabulary of the buildings is modern, the design seeks to evoke the vernacular beauty of haphazard street patterns in some historic parts of Shanghai.