This 555-meter monument to Seoul’s skyline will reach heights never before seen in Korea and join the ranks of the world’s top ten tallest buildings. Elegance of form was one of the prime objectives, following Lotte's desire to bestow a beautiful monument to the capital city skyline.
The sleek tapered form of the 123-story tower will stand out from the city's rocky mountainous topography, and is organized around a stacked mixed-use program, comprising retail, office, officetel, and a 7-star luxury hotel. The building's top ten stories are earmarked for extensive public use and entertainment facilities including an observation deck and rooftop café.
Our design melds a modern aesthetic with forms inspired by the historic Korean arts of ceramics, porcelain, and calligraphy. The tower's uninterrupted curvature and gentle tapered form is reflective of Korean artistry. The seam that runs from top to bottom of the structure gestures toward the old center of city. The building design will seek a LEED Gold accreditation, a measure of the client’s commitment to environmental responsibility. Sustainable design strategies incorporated into the design include photo-voltaic panels, wind turbines, external shading devices and water harvesting systems.