KPF Unveils Designs for Creative Offices at Shanghai DreamCenter
April 8 2014
KPF is pleased to unveil designs for DreamWorks Asia Headquarters, Oriental Dreamworks and creative offices in the new Shanghai DreamCenter, which constitutes one of the most exciting projects in China. Located along the riverside in Xuhui District, the 463,000-square-meter DreamCenter is an integrated cultural and lifestyle landmark that will feature performing arts spaces, creative media spaces, black box and imax theaters, as well as world-class entertainment, fashionable retail areas and premium restaurants and bars.
“Together with the West Bund Media Port, this will become the world’s third great urban center for entertainment and arts alongside New York’s Broadway and London’s West End,” said DreamWorks Animation CEO Jeffrey Katzenberg. With offices on New York’s 42nd Street and in London’s Covent Garden, KPF is quite literally ‘in’ show business and has come to know what makes such creative capitals tick. In the words of KPF Principal Paul Katz, “We also know first-hand the value of locating in such creative cores, for our process, our staff, and our work as architects.”
A collaboration between Hong Kong Lan Kwai Fong Group, DreamWorks Animation and Shanghai China Media Capital, the DreamCenter is the flagship project of Shanghai’s West Bund Media Port, a large-scale development focused on creative and digital media, technology, and cultural industries.
Through the revitalization of the hundred-year-old former cement factory and other industrial artifacts into iconic creative live performance venues and F&B facilities, DreamCenter blends together the site’s industrial and cultural history with modern architecture, offering an unseen experience for the people of Shanghai and international tourists.
Like KPF’s designs for Roppongi Hills in Tokyo, Hudson Yards in New York, and Covent Garden in London, Shanghai DreamCenter will become the great gathering place for the city, bringing together diverse activities, industries, and cultures, and enabling this energy and streetlife to radiate outwards, activating the city.
Construction of the Shanghai DreamCenter will begin this year and is expected to complete in 2017.